Amazon launches “Amazon Storefronts” in push of small and medium US businesses


Amazon has opened an online store where shoppers can buy specifically from U.S. small and medium-sized businesses. ‘Amazon Storefronts’ is accessible from the homepage and direct shoppers to nearly 20,000 American firms located across 50 states. Online customers can search for goods through 25 product categories, such as Back to School, Home, Kitchen, Pet Supplies and Books.

“We’ve created a custom, one-stop shopping experience for customers looking for interesting, innovative and high-quality products from American businesses from all across the country,” said Nicholas Denissen, Vice President for Amazon.

To support the launch of the new store, Amazon is unveiling its first-ever national TV commercial featuring real businesses that sell on Amazon. With more than a million small and medium-sized businesses in the U.S. selling on Amazon, the ad gives customers a glimpse into a real business on Amazon and how Amazon is a ‘Big collection of Small.’

Earlier this year, Amazon introduced the Small Business Impact Report. According to the report, small and medium-sized businesses selling on Amazon are estimated to have created more than 900,000 jobs worldwide. In 2017, more than 300,000 U.S.-based small and medium-sized businesses started selling on Amazon.

Source: Amazon