Amazon set to spend $15bn to help third-party sellers


This year Amazon is on track to invest more than $15bn in infrastructure, tools, services, people, and programmes to help third-party sellers succeed.

It has announced the launch of 150 tools and services since the start of the year, aimed at helping independent small and medium-sized businesses increase their sales in Amazon’s stores.

Types of recently introduced tools and services include: Fulfilment and inventory tools, Appstore and third-party tools, Pricing management tools, Business reports and analytics tools and Seller University.

The fulfilment and inventory tools recently introduced include The Target Inventory Level tool which has been launched in the US, the UK, Italy, Spain, France, and Germany to help selling partners obtain better insights into their Fulfilment by Amazon (FBA) inventory. Amazon claims achieving suggested inventory levels increases sales through more 1-Day delivery eligibility and qualifies selling partners for lower storage fees.

The new tools and services are designed to help level the playing field for small and medium-sized businesses and lower barriers of entry for them to start selling in Amazon’s stores. Delivered through Seller Central, the business management command centre, these tools and services give small and medium-sized businesses access to valuable sales and inventory insights.

Source: Amazon