bpostgroup is launching #Reshape2029


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bpostgroup is building on its ambition towards 2029 to become a regional and digital expert in parcel-sized logistics, supported by a comprehensive transformation program. This transformation will reposition the company from a postal operator with logistics capabilities to a logistics leader that also provides postal services. Under the “Rethink the Possible” strategy, launched in 2024, bpostgroup has defined the strategy for this transformation and outlined a long-term ambition.

2024 also marked the first full year under new executive leadership, with all first-year priorities delivered. The group is now structured around three activities-driven business units – BeNe Last-Mile, 3PL, and Global Cross-border – while the group portfolio has been diversified, and the strategic acquisition of Staci has accelerated bpostgroup’s entry into the B2B market while strengthening its omnichannel logistics capabilities.

The “Rethink the Possible” strategy is now being put into action as part of #Reshape2029. At its core are seven “Must-Wins” that translate the strategic vision into clear actions and measurable outcomes: ​

3PL Europe & North America

  • Successfully integrate Staci, Active Ants and Radial Europe
    ​    Become a regional leader in flexible logistics solutions. Realize commercial synergies through integrated logistics capabilities, and realize cost synergies driven by transport, warehousing, overhead and procurement synergies.
  • Shift Radial US portfolio to mid-market
    ​    Drive growth across new industries, client sizes and channels, strengthening the client portfolio. Offering of Radial Fast Track to small- and mid-sized enterprises in the US enabled by growing a dedicated sales force.

BeNe Last-Mile

  • Win share in the growing X2C market
    ​    Capture market share in growing X2C market segments by offering the most convenient solutions at competitive rates.
  • Build B2B business
    ​    Bringing new value propositions to target segments, leveraging the strength of the group, including service offering expansion in B2B parcel-sized market.
  • Secure relevance in retail network
    ​    Secure the future of our retail network by transforming bpost locations into attractive retail destinations, offering proximity multi-services and reinforcing a societal inclusion role.
  • Delivering operational efficiencies
    ​    Delivering operational efficiencies by moving from mail-driven to parcel-driven operations model, reviewing round structure & flows, optimizing asset utilization and adapting the workforce organization.

Global Cross-border

  • Build new lanes
    ​Within Global Cross-border activities, further boost existing lanes and develop new lanes and solutions, and expand into B2B.

As part of its #Reshape2029 transformation strategy, bpostgroup outlines a financial trajectory aimed at returning to profitable growth and creating long-term shareholder value. A 3-year intermediate milestone (2024–2027) has been set within the broader transformation journey.

Source: bpost

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