The consumer packaged goods industry (CPG) are items used daily by consumers that require routine replacement or replenishment. In this brief the Ti data focuses on non-food and drink, so the component sub-sectors beauty and personal care, home & laundry care, tissues & hygiene. We have covered the food & beverages sector, which CPG is a sub-sector of, in a previous briefing, which can be read here.
Ti forecasts that the global CPG non-food logistics market size will grow by 5.3% year-on-year, to €83,187.6m in 2025. Forecasting out to 2029, the market size is expected to reach €98,437.47m, with a 2024-2029 CAGR of 4.5%.
Asia Pacific had the largest market size regionally in 2024 of €30,420.4, with growth forecast to be 5.9% in 2025, year-on-year, and a 2024-2029 CAGR of 4.8%, which is the second highest after Sub-Saharan Africa. With an emerging middle class and a steadily increasing disposable income among consumers across the Asia-Pacific region, the consumption of beauty products in particular has skyrocketed. The region contains some of the most well-known beauty markets and generates huge cosmetics revenues. South Korea has been on the scene for a while, leading the way with beauty trends and a thriving cosmetics market, but now other Asia-Pacific countries are entering into the Asia-Pacific cosmetics industry, such as China, Japan, Indonesia, Malaysia, and Thailand.
The region with the second largest logistics market size is North America, at €17,890.2. In terms of per capita revenue, the beauty & personal care market is estimated to generate US$240.98 per person in North America in 2025 (Statista). However non-food CPG growth is forecast to slow to 2.7% in 2029, with the second lowest 5-year CAGR of 3.3%.
The region with the most significant market size increase is forecast to be Sub-Saharan Africa, with the CPG logistics market spend expected to grow 11.3% year-on-year from €7,795.9m in 2024 to a forecast €8,680.6m in 2025. It has the highest regional 2024-2029 CAGR of 8.3%. The largest segment is personal care and online sales are becoming increasingly important. In Nigeria, the demand for natural and organic beauty products is increasing with consumers looking for sustainable and eco-friendly options.
It’s notable that the non-food CPG logistics market size in Russia, Caucasus and Central Asia grew by 23.6% from 2022-2023. The introduction of sanctions by the US and Europe in 2022 caused major global brands to leave the Russian market, but instead of floundering, the sector flourished. The Russian cosmetics market is now based on domestic products and new companies that have entered the market, such as Korean cosmetics, fuelled by online marketplaces. However this region has the lowest regional 5-year CAGR, at 2.9%.
The region with the lowest growth year-on-year in 2025 is forecast to be Europe at 2.3% which is partly due to cautious spending amidst increases in the cost of living and low consumer confidence.
Author: Julia Swales
Source: Ti Insight
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