Hellmann launches real-time tracking system


Hellmann Worldwide, in cooperation with the London-based company Hanhaa Limited will be launching an innovative real-time tracking tool with automated digital returns management. Smart Visibility devise is a live shipment tracking service that enables users to determine the exact location, condition and security of their shipments in real time, anywhere in the world.

This hardware is designed to optimise the return process to such an extent that the customer simply throws the postcard-sized device into the nearest mailbox after use. No additional outer packaging or labelling is needed for this return process. Customers can track their goods within supply chains on the basis of real-time data. The tracking box can be used for all kinds of transport units such as containers, trucks, pallets and parcels, also for all transport carriers, it also enables continuous tracking of the goods at sea.

Installation and activation are simple. The system can provide details about shipments current position as well as; temperature, humidity, vibration, incidence of light, door openings and deviations from the schedule. Customers can monitor their shipments from origin to destination via a web-based dashboard and system generated e-mail notifications. To make the device financially attainable, a pay-as-you-go system will operate, aiming to make it easy for companies with fluctuating shipment volumes as well.

“Thanks to the innovative and uncomplicated return logistics of the device, it is possible to guarantee companies the greatest possible flexibility so that an on-demand tracking service can be implemented,” said Jochen Freese, Chief Commercial Officer of Hellmann Worldwide Logistics. “Especially in times when decisions in supply chain and inventory management are computer-controlled, it is extremely important to have reliable real-time data on the flow of goods. With Smart Visibility, we deliver just that. The tool enables an extremely broad target group to use real-time transparency to their competitive advantage.”

Source: Hellmann