XPO Logistics chosen by JD Sports to optimise GO Outdoors supply chain operations

XPO Logistics

XPO Logistics has been selected by JD Sports to optimise its UK supply chain for retail brand GO Outdoors, part of JD Sports’ fashion brand since 2016. The logistics provider will integrate the distribution of stock for GO Outdoors with other JD Sports brands, including Blacks, Millets and Ultimate Outdoors. Previously in April 2019, XPO had strengthened its partnership with Intersport, another global retailer in the sporting goods market.

XPO has established a 353,000 sq ft distribution hub for JD Sports in Middlewich, Cheshire. The new facility will enable the consolidation of three existing warehouse operations in the UK at Rochdale, West Hallam and Swadlincote and integrate the direct-to-store supply chain. All existing delivery streams to stores, as well as e-commerce support, will be managed as a multichannel solution.

Distribution will be consolidated into a single, dedicated delivery network with in-cab technology providing real-time tracking and reporting. The fleet will distribute store replenishment stock, deliver e-commerce click-and-collect orders to more than 300 Outdoor Division stores in the JD Sports brand portfolio, and support e-commerce fulfilment across all Outdoor brands.

Lee Bagnall, CEO of the Outdoor Division at JD Sports, said: “XPO’s integration of the warehousing, transport and e-commerce supply chain operations for our outdoor brands will generate new efficiencies and position us for continued growth. We look forward to a long collaboration with XPO in the UK.”

Gavin Williams, managing director, supply chain – UK and Ireland, XPO Logistics, said: “The partnership with JD Sports reflects the value of the investments we have made in developing dynamic, multichannel solutions for our retail and e-commerce customers.”

Source: XPO Logistics